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Since 1936


Amcoe Sign Company Since 1936: Quality Sign Designs and Fabrication in Fremont, CA

Amcoe Sign Company Since 1936 is a well-established sign design and fabrication house located in Fremont, CA. With a rich history dating back to its early years in Palo Alto, Amcoe Sign Company has been a trusted partner for exceptional sign design and high-quality fabrication.

Origins and Artisan Collaboration

In its early days, Amcoe Sign Company worked closely with the esteemed artisan community in Palo Alto, forging a strong reputation for outstanding design and craftsmanship. The original owner, Robert “Bob” Neifing, laid the foundation for the business, and as his health declined, he sought to sell the company.

A New Era: Stephen Coulthard Sr. and Noel Marquis

In 1963, Stephen George Coulthard Sr. and Noel Marquis, who were then working at Blaze Signs in Fremont, CA, seized the opportunity and acquired Amcoe Sign Company. Stephen Coulthard Sr., renowned as the original sign designer for the iconic “Doggie Diner Head” sign, brought his exceptional talent and creativity to the company. He had previously utilized the likeness of his mother’s Dachshund, Peggy, to create the distinctive 3D hand drawing and final full acrylic mold for the Doggie Diner head.

Building a Legacy

Under the leadership of Stephen Coulthard Sr. and Noel Marquis, Amcoe Sign Company flourished. From its modest beginnings, the company grew to become one of the leading sign companies in Northern California. Throughout the 1970s to the 2000s, Amcoe Sign Company designed and built signage for a multitude of esteemed clients, including Varian, Payless Drugs, Stanford Shopping Center, Hewlett Packard, Round Table Pizza, Earthlink, Suite America, Facebook, Apple, NetGear, and countless other notable Northern California companies.

Choose Amcoe Sign Company Since 1936 for Unparalleled Signage Solutions

With decades of experience and a legacy of delivering exceptional designs and fabrication, Amcoe Sign Company is the go-to choice for all your signage needs. Whether you’re a small business or a large corporation, our team is committed to providing top-notch craftsmanship and personalized service. Contact us today to discuss your sign design and fabrication requirements and let us help bring your vision to life.



Amcoe Sign Company: Merging with Coulthard Identity Group for Comprehensive Identity Solutions

In 2003, Amcoe Sign Company experienced a significant transition when Mr. Noel Marquis, a key figure in the company, passed away after a long illness. This event led to Mr. Steven Keith Coulthard (2nd Generation) acquiring the remaining shares of Amcoe Sign and merging it with his own company, the Coulthard Identity Group. This merger created a powerful synergy, allowing the combined entity to offer a wide range of identity items, including signage, business collateral, brochures, sales presentations, websites, fleet graphics, and more.

The Coulthard Identity Group: Pioneers in Graphical Internet Websites

The Coulthard Identity Group has its origins in 1989 when Steven Keith Coulthard established it in Fremont, CA. Before founding the company, Steven had served as the lead designer for the innovative “Barron Communications Group” in Alameda, CA. During his time there, the Barron Communications Group was at the forefront of graphical internet websites, revolutionizing the online landscape, which had primarily been text-based until then.

A Boutique Design Group for Specialized and Attentive Service

With his extensive experience and expertise, Steven Keith Coulthard recognized the need for specialized and attentive design services. This led him to establish the Coulthard Identity Group as a boutique design group catering to a select group of clients who sought personalized attention and tailored solutions.

Comprehensive Identity Solutions under One Roof

With the merger of Amcoe Sign Company and the Coulthard Identity Group, clients now have access to a comprehensive suite of identity solutions. Whether it’s signage, business collateral, brochures, sales presentations, websites, fleet graphics, or any other identity-related needs, the combined entity can deliver exceptional results.

Choose the Merged Power of Amcoe Sign Company and Coulthard Identity Group

By combining the expertise of Amcoe Sign Company and the Coulthard Identity Group, the merged entity is uniquely positioned to provide comprehensive and integrated identity solutions. Whether you require captivating signage or impactful online presence, our team is dedicated to delivering specialized services and personalized attention. Contact us today to discuss your identity requirements and let us help you stand out in the competitive market.

You never know...


Amcoe Sign Company: A Legacy of Designing for Apple Computer’s Early Years

In the late 1970s, Stephen Coulthard, the visionary behind Amcoe Sign Company, had the privilege of collaborating with the young Steve Wozniak and Steve Jobs to create a significant piece of history—a redwood sign for Apple Computer’s newly opened location on DeAnza Blvd in Cupertino, CA. Little did they know at the time that Apple would grow into a global powerhouse. The sign itself was a modest yet remarkable creation, featuring a sandblasted design with a simple painted apple striped logo and clean lettering.

A Testament to Apple’s Early Days

Once the sign was fabricated and stained, it received its final touch from one of Palo Alto’s talented artisan sign painters, Gordon “Gordy” Siebert (deceased), who had previously worked for Amcoe Sign during the 1970s and 1980s. Gordy’s skilled hand painted the sign, adding the finishing touches. Today, this iconic sign, representing Apple’s humble beginnings, can be viewed at the prestigious Computer History Museum in Mountain View, CA.

Amcoe Sign Company: A Part of Technological History

The collaboration between Stephen Coulthard, Steve Wozniak, Steve Jobs, and Gordon Siebert highlights the significance of Amcoe Sign Company in the early days of Silicon Valley’s technology revolution. As a company that has continuously adapted and thrived, Amcoe Sign has played a part in shaping the visual identity of renowned companies and iconic brands.

Discover History at the Computer History Museum

The original Apple sign, crafted by Amcoe Sign Company and painted by Gordon Siebert, stands as a testament to the innovative spirit of Apple’s early years. Visit the Computer History Museum in Mountain View, CA, to witness this historical artifact firsthand and gain insight into the early days of one of the world’s most influential technology companies.

Experience Excellence with Amcoe Sign Company

Amcoe Sign Company continues its tradition of delivering exceptional design and fabrication services. With a rich history of collaborations with notable companies, including Apple, our team is dedicated to providing top-notch craftsmanship and personalized attention. Contact us today to discuss your signage needs, and let us help bring your vision to life.



Coulthard Identity Group/Amcoe Sign Company: Centrally Located in Fremont, CA, Serving the Bay Area

In 2008, the Coulthard Identity Group/Amcoe Sign Company made a strategic move, relocating its offices back to Fremont, CA. Remarkably, the new location is just a block away from the original Blaze Signs location, where the company had its roots. This central placement between the Silicon Valley and the emerging Tri-City Valley allows us to conveniently and efficiently serve the entire Bay Area.

Conveniently Located for Effective Bay Area Coverage

With our office situated in Fremont, CA, Coulthard Identity Group/Amcoe Sign Company is perfectly positioned to cater to the diverse business landscape of the Bay Area. Whether you are in the heart of the bustling Silicon Valley or the thriving Tri-City Valley, we are ready to provide our services with ease and effectiveness.

A Heartfelt Thank You to Past Clients

The Coulthard Family extends its sincere gratitude to all the past clients who have trusted us with their signage and identity needs. We value the relationships we have built over the years and appreciate the opportunity to contribute to your success.

Discover the Power of 80 Years of Knowledge

If your company has yet to experience the services and products of Coulthard Identity Group/Amcoe Sign Company, we encourage you to give us a try. Our 80 years of knowledge and expertise are at your disposal, ensuring that we can deliver tailored solutions that meet your unique business requirements. Let us demonstrate how our experience can elevate your company’s branding and visual identity.

Choose Coulthard Identity Group/Amcoe Sign Company for Unmatched Expertise

With our convenient location, extensive knowledge, and commitment to exceptional service, Coulthard Identity Group/Amcoe Sign Company is the ideal choice for your signage and identity needs. Contact us today to explore how our team can help your company stand out and make a lasting impact.